Eat­wiseRx Launches New Pro­gram to Give Peo­ple with Dia­betes Access
to Free Nutri­tion Counseling

Unique Ser­vice Brings Dia­betes Diet Experts Right to Clients’ Homes

BUFFALO, New York, June 6, 2012 — Dia­betes is on the rise, and while there is no cure, research shows that a healthy diet plays a crit­i­cal role in dia­betes man­age­ment. Today, Buffalo-based
Eat­wiseRx announced that it has launched a new ser­vice that makes free nutri­tion coun­sel­ing ser­vices con­ve­nient and acces­si­ble for indi­vid­u­als with dia­betes.  Now, for the first time,
indi­vid­u­als with dia­betes in West­ern New York are able to receive free, per­son­al­ized nutri­tion coun­sel­ing in their homes.

Accord­ing to the Amer­i­can Dia­betes Asso­ci­a­tion, nutri­tion coun­sel­ing is a crit­i­cal com­po­nent in con­trol­ling dia­betes and post­pon­ing or pre­vent­ing diabetes-related com­pli­ca­tions. The ben­e­fits of nutri­tion coun­sel­ing are so sig­nif­i­cant that Medicare and most insur­ance plans have waived all patient respon­si­bil­ity (no copay /no deductibles), cov­er­ing 100% of the cost of nutri­tion coun­sel­ing for dia­betes. How­ever, accord­ing to 2010 Medicare uti­liza­tion data less than 1% of Medicare
ben­e­fi­cia­ries eli­gi­ble for free nutri­tion coun­sel­ing take advan­tage of it, sug­gest­ing that peo­ple are not aware of this ben­e­fit or do not have access to a nutri­tion con­sul­tant. Eat­wiseRx is chang­ing this by pro­vid­ing per­son­al­ized nutri­tion coun­sel­ing in the very place that indi­vid­u­als will ben­e­fit from it the most…their own home.

The first step in con­trol­ling dia­betes is a healthy eat­ing plan, yet many peo­ple don’t know that nutri­tion coun­sel­ing ser­vices are avail­able to them at no cost,” said Jeff Ens­minger, R.D. and Clin­i­cal Direc­tor for Eat­wiseRx. “Eat­wiseRx believes that every­one with dia­betes should know about these ser­vices and have bet­ter access to them. Our highly trained Dia­betes Diet Experts come to the individual’s home and put together a per­son­al­ized nutri­tion plan that will work for them.”

Dia­betes Can Be Delicious!

One myth about dia­betes diets is that you have to give up all of your favorite foods. EatwiseRx’s Dia­betes Diet Experts work with each indi­vid­ual to develop a work­able nutri­tion plan that sup­ports their health goals while tak­ing into account food pref­er­ences and lifestyle. By cre­at­ing a
per­son­al­ized plan around each individual’s needs and incor­po­rat­ing the foods that they like to eat, Eat­wiseRx can help them make last­ing changes.

The hard­est thing about dia­betes is being told that you can’t have your favorite foods,” adds
Ens­minger. “How­ever, a healthy diet does not have to mean going to extremes. We have
devel­oped a new pro­gram in dia­betes nutri­tion that is built on the foods that peo­ple like to eat and helps them to man­age their dis­ease in a way that is real­is­tic for the way they live.”

For more infor­ma­tion about EatwiseRx’s ser­vices, con­tact 716–608-3110 or visit

About Eat­wiseRx

Founded in 2012, Buffalo-based com­pany Eat­wiseRx has made nutri­tion coun­sel­ing more eas­ily acces­si­ble to peo­ple with dia­betes by pro­vid­ing the con­ve­nience of in-home con­sul­ta­tions with dia­betes nutri­tion experts. The Eat­wiseRx team of Dia­betes Diet Experts are all board cer­ti­fied Reg­is­tered Dieti­tians. They pro­vide prac­ti­cal rec­om­men­da­tions, nutri­tional infor­ma­tion and
per­son­al­ized meal plans to ensure that patients have the essen­tial tools for self-managing the
dis­ease and for ‘bet­ter eat­ing’ along the way. By help­ing patients to adopt these lifestyle changes, Eat­wiseRx is empow­er­ing patients to take con­trol of their dia­betes through health­ful, enjoy­able eat­ing. Eat­wiseRx pro­grams are cur­rently avail­able in the West­ern New York area, with new loca­tions to be announced soon.